The Future of Advertising

I’ve been using a homemade DVR system for about 5 years. BeyondTV has been our choice mostly because of its fantastic file management system, and their “SmartSkip” technology. SmartSkip does an amazing job of highlighting the commercial breaks in the television shows you record, and the remote control lets you skip the offending segment with the push of a button. This means that I have effectively eliminated advertising from my television viewing since 2004.

Additionally, I don’t read magazines, or the newspaper. I listen to NPR or MP3s while driving. I use Adblock Plus while on websites. When I realized how little advertising I was taking in, I started intentionally not looking at billboards on the highway. Now I hardly even notice they are there.

A few weeks ago we canceled Comcast as our cable provider. We now only get our television shows from the internet. We’ve been using a program called TED, or Torrent Episode Downloader, which actively searches for and retrieves new shows that we want to watch. Takes a lot of the work out of illegal TV program downloading. It’s has been amazing with some things, and not so much with others. For instance, The Biggest

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